Tuesday, January 31, 2012

[L436.Ebook] Ebook Download Goldilocks and the Three Bears: A Tale Moderne, by Steven Guarnaccia

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Goldilocks and the Three Bears: A Tale Moderne, by Steven Guarnaccia

When she discovers the three bears’ house in the woods, Goldilocks ventures in and makes herself at home. According to tradition, she sits in the chairs, samples the meal laid on the table, and takes a nap. Yet something is different in this retelling of the classic story of the girl with golden locks.

 

Though our heroine is the same, our bears certainly are not. These bears are hip; they have a sense of style and a love of design. Their split-level home is filled with furnishings created by an international crowd of celebrated designers, from Alvar Aalto to Charles and Ray Eames to Isamu Noguchi.

 

Children will delight in this long-beloved story given new life by Steven Guarnaccia’s stylized artwork—and may even pick up a design tip or two.

F&P Level: N
F&P Genre: TL

  • Sales Rank: #250253 in Books
  • Brand: Abrams Books for Young Readers
  • Published on: 2010-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 13.38" h x .39" w x 9.50" l, 1.27 pounds
  • Binding: Hardcover
  • 32 pages

About the Author

Steven Guarnaccia is the chair of the illustration department at Parsons the New School for Design in New York City. His art has appeared in many national and international magazines. He is the author of several books for adults and children, including The Three Little Pigs: An Architectural Tale. He lives and works in Montclair, New Jersey.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very "moderne" twist on Goldilocks and the Three Bears
By LonestarReader
Traditional telling but with a very "moderne" twist as the bears in this family are connoisseurs of the decorative arts and cutting edge modern design. The chair that Goldilocks breaks is a Charles&Ray Eames molded plywood LCW chair, 1946 (the end papers provide a excellent index to the bears' furniture and interior design aesthetic)

Mama Bear's chair is a Arne Jacobsen Danish Egg chair, circa 1957. The beds are Allessandro Becchi and D'Urbino Lomazzi.

Papa Bear looks like a Beat poet, Mama Bear is a bohemian while Baby Bear wears a vintage coonskin cap.

These traditional retelling are excellent read alouds. I can imagine a fun library lesson paired with photos and information about the designers and architects. More please.

2 of 3 people found the following review helpful.
A fun and fabulous new interpretation of a timeless children's classic fairy tale
By Midwest Book Review
"Goldilocks and the Three Bears: A Tale Moderne" is a fun and fabulous new interpretation of a timeless children's classic fairy tale. In this version, the three bears are a very hip, suave, chic, sophisticated family with immense savoir-faire and startlingly modern design tastes. In a word, they are cool. So while the basic structure of the story remains unchanged, perhaps somewhat of a warning to children to respect the privacy of others' homes, the illustrations convey volumes of education in form, function and design in the artistic furnishing of the split-level home of the bears in the middle of the forest. The extremely jazzy Bears have casually scattered in their home and Italian "Anfibio" sofa (1971), Arne Jacobsen Danish "Ant" side chairs (1952-55), an Isamu Noguchi chess table (1947), an Alvar Aalto Finnish "Savoy" vase (1936), a George Nelson "Kite" clock (1953), and much more. A handy visual guide to the objects d'art is found on the front and back inner pages of "Goldilocks and the Three Bears." The truly unique illustrations are created through a complex series of steps described by the artist: "I use a brush and India ink to give the line a fat, luscious quality, and to allow me to vary the line from very thin to very thick. I also use India ink to create the black background. On the back, I draw with an opaque, pastel-colored pen. I fill in areas - first outlined in black - with Winsor & Newton watercolors, which I mix to achieve the palette I want." This has resulted in a children's book that compresses artistic education and awareness into a fun and unforgettable experience. Though designed for young readers (age 3-4 and up), "Goldilocks and the Three Bears, A Tale Moderne" is sure to have appeal to the art-appreciating adult audience as well.

0 of 0 people found the following review helpful.
very hip....
By c s loke
This was a bit of a punt but after reading it myself I recommend other books by Steven Guarnaccia. Even Adults will appreciate the detail and thought of putting a different spin on the classic tale.

AWe have bought Cinderella and The Three Little Pigs.

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Monday, January 30, 2012

[H313.Ebook] Free Ebook Playing Rhythm: Ritmica avanzata per tutti gli strumenti (Italian Edition), by Francesco Villa

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Playing Rhythm: Ritmica avanzata per tutti gli strumenti (Italian Edition), by Francesco Villa

I materiali di questo libro sono stati elaborati per il corso di Ritmica della musica Contemporanea a indirizzo jazz al Conservatorio di Brescia. Il volume contiene 250 esercizi ritmici e melodici per raggiungere un elevato livello di abilità ritmica su qualsiasi strumento. Metro e ritmo, elasticità ritmica, metri misti, poliritmia nel jazz e nei soli, modulazioni metriche. Per jazzisti e non solo. Sul sito dell'autore è disponibile l'anteprima, www.francescovilla.org.

  • Sales Rank: #6942826 in Books
  • Published on: 2015-01-01
  • Original language: Italian
  • Dimensions: 11.00" h x .26" w x 8.50" l,
  • Binding: Paperback
  • 112 pages

About the Author
Francesco Villa insegna Composizione per la Didattica, Ear Training e Ritmica della Musica Contemporanea al Conservatorio di Brescia. Ha Scritto vari contributi sulle principali riviste italiane di educazione musicale. Ha pubblicato su CreateSpace L'Orecchio tonale - teoria e pratica dell'ear training, Lettura musicale e sviluppo della musicalità (2 voll.), Playing Rhythm – Ritmica avanzata per tutti gli strumenti e La Coda dell'Orecchio - Improvvisazione Musicale Collettiva.

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0 of 0 people found the following review helpful.
Ottimo libro!
By Gianpaolo Viani
Libro ben strutturato, molto "intelligente" e utilissimo. Complimenti all'autore!

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Sunday, January 29, 2012

[C725.Ebook] Ebook Free Gates of Fire: An Epic Novel of the Battle of Thermopylae, by Steven Pressfield

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Gates of Fire: An Epic Novel of the Battle of Thermopylae, by Steven Pressfield

The national bestseller!

At Thermopylae, a rocky mountain pass in northern Greece, the feared and admired Spartan soldiers stood three hundred strong. Theirs was a suicide mission, to hold the pass against the invading millions of the mighty Persian army.

Day after bloody day they withstood the terrible onslaught, buying time for the Greeks to rally their forces. Born into a cult of spiritual courage, physical endurance, and unmatched battle skill, the Spartans would be remembered for the greatest military stand in history--one that would not end until the rocks were awash with blood, leaving only one gravely injured Spartan squire to tell the tale....


From the Paperback edition.

  • Sales Rank: #4420 in Books
  • Brand: Bantam
  • Published on: 2005-09-27
  • Released on: 2005-09-27
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .81" w x 5.10" l, .70 pounds
  • Binding: Paperback
  • 400 pages
Features
  • War

Amazon.com Review
Go tell the Spartans, stranger passing by, that here obedient to their laws we lie.

Thus reads an ancient stone at Thermopylae in northern Greece, the site of one of the world's greatest battles for freedom. Here, in 480 B.C., on a narrow mountain pass above the crystalline Aegean, 300 Spartan knights and their allies faced the massive forces of Xerxes, King of Persia. From the start, there was no question but that the Spartans would perish. In Gates of Fire, however, Steven Pressfield makes their courageous defense--and eventual extinction--unbearably suspenseful.

In the tradition of Mary Renault, this historical novel unfolds in flashback. Xeo, the sole Spartan survivor of Thermopylae, has been captured by the Persians, and Xerxes himself presses his young captive to reveal how his tiny cohort kept more than 100,000 Persians at bay for a week. Xeo, however, begins at the beginning, when his childhood home in northern Greece was overrun and he escaped to Sparta. There he is drafted into the elite Spartan guard and rigorously schooled in the art of war--an education brutal enough to destroy half the students, but (oddly enough) not without humor: "The more miserable the conditions, the more convulsing the jokes became, or at least that's how it seems," Xeo recalls. His companions in arms are Alexandros, a gentle boy who turns out to be the most courageous of all, and Rooster, an angry, half-Messenian youth.

Pressfield's descriptions of war are breathtaking in their immediacy. They are also meticulously assembled out of physical detail and crisp, uncluttered metaphor: The forerank of the enemy collapsed immediately as the first shock hit it; the body-length shields seemed to implode rearward, their anchoring spikes rooted slinging from the earth like tent pins in a gale. The forerank archers were literally bowled off their feet, their wall-like shields caving in upon them like fortress redoubts under the assault of the ram.... The valor of the individual Medes was beyond question, but their light hacking blades were harmless as toys; against the massed wall of Spartan armor, they might as well have been defending themselves with reeds or fennel stalks. Alas, even this human barrier was bound to collapse, as we knew all along it would. "War is work, not mystery," Xeo laments. But Pressfield's epic seems to make the opposite argument: courage on this scale is not merely inspiring but ultimately mysterious. --Marianne Painter

From Publishers Weekly
Pressfield's first novel, The Legend of Bagger Vance, was about golf, but here he puts aside his putter and picks up sword and shield as he cleverly and convincingly portrays the clash between Greek hoplites and Persian heavy infantry in the most heroic confrontation of the Hellenic Age: the battle of Thermopylae ("the Hot Gates") in 480 B.C. The terrifying spectacle of classical infantry battle becomes vividly clear in his epic treatment of the Greeks' magnificent last stand against the invading Persians. Driven to understand the courage and sacrifice of his Greek foes, the Persian king, Xerxes, compels Xeones, a captured Greek slave, to explain why the Greeks would give their lives to fight against overwhelming odds. Xeones' tale covers his years of training and adventure as the loyal and devoted servant of Dienekes, a noble Spartan soldier, and he describes the six-day ordeal during which a few hundred Greeks held off thousands of Persian spears and arrows, until a Greek traitor led the Persians to an alternate route. Rich with historical detail, hot action and crafty storytelling, Pressfield's riveting story reveals the social and political framework of Spartan life?ending with the hysteria and brutality of the spear-thrusting, shield-bashing clamor that defined a Spartan's relationship with his family, community, country and fellow warriors. Literary Guild and Military Book Club selections; film rights sold to Universal Studios for George Clooney and Robert Lawrence's Maysville Pictures; UK rights to Bantam, Spanish rights to Grijalbo Mondadori, Italian rights to Rizzoli.
Copyright 1998 Reed Business Information, Inc.

From Library Journal
On a memorial stone placed at the ancient battlefield of Thermopylae are the words, "Go tell the Spartans, stranger passing by, that here, obedient to their laws, we lie." Those simple words end and encapsulate this brilliant and brutal epic tale. Beginning at the training fields of Sparta, Pressfield (The Legend of Bagger Vance, LJ 4/1/95) ushers the reader through the climactic Battle of Thermopylae in 480 B.C.E, fought by the combined armies of Sparta, Athens, and their allies against the invading soldiers of Persia. Narrated by the sole survivor of the battle at the "Hot Gates," in which 300 Spartans, hundreds of their allies, and tens of thousands of Persians died, this work portrays the men and women of ancient Sparta in intimate, dynamic detail. Pressfield weaves a fascinating tale of valor, fear, comradeship, and a courage that takes a handful of warriors beyond human frailty into immortality. An unforgettable novel.?Jane Baird, Anchorage Municipal Libs., AK
Copyright 1998 Reed Business Information, Inc.

Most helpful customer reviews

166 of 181 people found the following review helpful.
Tell the Spartans, Stranger Passing By
By Edwin C. Pauzer
Pressfield manages to bring one of the most historic and pivotal battles of civilization to life through characters of his invention. The battle is Thermopylae where 7000 Greeks led by 300 Spartans held an enormous Persian army of 200,000 at bay for several days, an army that would have changed our civilization had the Greeks not died fighting it. Never before or since has such a badly outnumbered army fought so valiantly nor effectively.

This story is told through the eyes of a Spartan slave who comes to admire his Spartan masters' fraternity, loyalty, and pride they have for themselves, their laws, and their city. It begins after the battle where the slave is wounded, and through a Persian interpreter, recounts his odyssey to Sparta, and his life that led to the moment the battle is over.

Pressfield brings us several ironies in this tale based upon historical fact. The Spartans who ruled the Peloponnesus ruthlessly seem to be the least likely saviors of a civilization from which we draw our roots. The Spartans were the only city-state that could have rallied the other Greeks to fight. And King Leonidas was the only Spartan who thought the best way to preserve his city was to preserve everything Greek. He sacrificed his life and lives of his men to rally a disunited country to attack, and defeat a ruthless invader which they did within the year.

It is also ironic that the Spartans who owned and killed slaves on a regular basis, saved their countrymen from becoming slaves themselves, and in a time of absolute crisis provided the leadership they were so reluctant to give, that saved Greece in the end.

In King Leonidas, Pressfield describes a king who feels it his duty to serve his people rather than being served. Leonidas is the pivotal Spartan, at a pivotal time and place in history that establishes his immortality making him as important as Charles Martel. He could not get his city to move his army, but he got all of Greece to move against the invader.

The fictitious characters in this story seem all too real. We admire them because they know they are making the supreme sacrifice for something greater than themselves. In spite of their society, it provided them with the means to make that sacrifice.

Some have criticized this book because the Spartans owned slaves. Slavery was the consequence of the loser from then until the Age of Progress. It is the valor, sacrifice, and skill that armies ever since have admired about Sparta, not the weakness of their Lycurgic tradition. Their culture, peace, and ruling others sealed their fate. Anyone who judges this story and Spartan society by 20th century standards misses the point, and the debt we owe a warrior class of people who protected the democratic traditions that survived them.

The story ends with the Persian defeat on the Plains of Plataea, and the death of the Spartan slave whose story was faithfully recorded. The Persian interpreter is spared the sword by calling the names of the dead and living Greeks he learned from the dying slave. With his life spared, he is able to establish the fate of the dead and the living he had come to admire and respect.

Every Spartan mother handed her son his shield and said, "[Come home] with it, or on it." The Spartans certainly did. It is everything Greek, it is ironic and it is tragic.

The Persians never attacked Greece again.

Tell the Spartans, stranger passing by,
that here obedient to their laws we lie.

0 of 0 people found the following review helpful.
A superb retelling of the Battle of Thermopylae
By Mary Soon Lee
This is a superb retelling of the Battle of Thermopylae and of the protagonist's life leading up to the battle. I note that it took a little while for the book to fully hook me, but then I was captured by it. The scenes about the soldiers' training, the scenes of actual battle, and most particularly the scenes after or between battles, are all excellent. The discussions of fear, and of how officers and soldiers should behave are likewise excellent. The characters are surprisingly diverse (including among them servants who have varying degrees of loyalty to the Spartans, plus a Spartan boy who is not by nature a warrior though he is being trained to be one, a merchant, a supreme young warrior, and an older platoon leader). Unsurprisingly the book portrays the Spartan warriors as heroic and honorable--and does so extremely well. But it did surprise me that it also includes very strong portrayals of women as secondary characters, the strongest depictions of women I've met in fiction for a while. The women don't fight in the battles, yet are courageous and compassionate, intelligent and influential. I was also very taken by the portrayal of Leonidas, the Spartan king who commanded at Thermopylae. One of my favorite speeches in the book is addressed to Xerxes, the King of Persia, and contrasts Xerxes with Leonidas: "I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men's loyalty through fear nor purchase it with gold; he earns their love by the sweat of his back and the pains he endures for their sake...." A wonderful book.

3 of 3 people found the following review helpful.
Terrific book on warrior mentality and why Soldiers fight
By Chris
One of the best books on why Soldier's fight, the warrior mentality, and the horrors of war. This book was mandatory reading for one of my classes, and it is still one of my favorite books many years later.

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Tuesday, January 24, 2012

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La comprension de lo cotidiano.

  • Sales Rank: #2091016 in Books
  • Brand: Brand: Editorial Kier
  • Published on: 2005-01-15
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .41" h x 5.56" w x 7.96" l, .49 pounds
  • Binding: Paperback
  • 157 pages
Features
  • Used Book in Good Condition

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Saturday, January 21, 2012

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Skira - Les Sentiers de la Creation

  • Sales Rank: #4495265 in Books
  • Published on: 1970
  • Original language: French
  • Number of items: 1
  • Binding: Paperback
  • 152 pages

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Thursday, January 19, 2012

[E652.Ebook] Free Ebook Statistical Methods, Second Edition, by Rudolf J. Freund, William J. Wilson

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Statistical Methods, Second Edition, by Rudolf J. Freund, William J. Wilson

This broad text provides a complete overview of most standard statistical methods, including multiple regression, analysis of variance, experimental design, and sampling techniques. Assuming a background of only two years of high school algebra, this book teaches intelligent data analysis and covers the principles of good data collection.

* Provides a complete discussion of analysis of data including estimation, diagnostics, and remedial actions
* Examples contain graphical illustration for ease of interpretation
* Intended for use with almost any statistical software
* Examples are worked to a logical conclusion, including interpretation of results
* A complete Instructor's Manual is available to adopters

  • Sales Rank: #946575 in Books
  • Published on: 2003-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.16" h x 7.42" w x 9.74" l, 2.79 pounds
  • Binding: Hardcover
  • 673 pages

From the Back Cover
Statistical Methods, 2nd Edition builds a foundation for readers to communicate effectively
with professional statisticians and computer programmers who will likely perform much of
the statistical analyses they will encounter in their careers. Freund &Wilson equip readers
with the insight to recognize appropriate experimental designs, correct methods of analyses,
and to arrive at practical conclusions after interpreting statistical results.
"The reading matter and illustrations are engaging because the authors bring in many up-todate,
real-life examples." ―Dr. E.D. McCune, Stephen F. Austin State University, Texas

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1 of 1 people found the following review helpful.
Great reference for practicing statisticians
By slammaster
I used this textbook for my introduction to statistic course in second year university, and I have since gone back to it numerous times. Its examples are well chosen and well written, and the mix of theory and application make it a great reference for teaching. My only problem with it is that it did not associate itself with a software package, which hurts its use in applied courses. I am forced to use a different Biostatistics textbook for my course (which includes SAS), but I develop my lecture material largely from this book.

0 of 2 people found the following review helpful.
Statistical Methods
By A.S.
As a beginner statistician, the layout of this book is very difficult to follow. It did not explain well the procedures or examples in the text. I do not recommend this book to a beginner, or to anyone not already experienced in statistics.

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Wednesday, January 18, 2012

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Writing Conventions teaches the fundamentals of writing by inviting the writer to reflect on their own experiences as writers and to explore new strategies for a variety of academic writing projects.

  • Sales Rank: #1240757 in Books
  • Published on: 2008-01-06
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x 1.10" w x 5.90" l, 1.20 pounds
  • Binding: Paperback
  • 442 pages

From the Back Cover

Penguin Academics

Compact but complete–and always at a reasonable price!

For more than 60 years, instructors and students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibility, and fair prices. Pearson Longman, Penguin’s sister company, aims to meet those same expectations with textbooks in our series, Penguin Academics. We’ve created the Penguin Academics series with ease of use in mind. Concise yet thorough in their coverage of the basics, Penguin Academics titles are ideal for use either by themselves or in combination with other books.

Writing Conventions by Min-Zhan Lu and Bruce Horner does not subscribe to the idea that there can be just one “right” way to write in college. Instead, this new text teaches the fundamentals of writing by asking you to reflect on your own experience as a writer and provides you with tools and strategies for approaching academic writing assignments.

Each chapter in Writing Conventions explores a core concept linked to the writing process and begins with questions such as:

  • How should I begin? How do I get unstuck? (Process)
  • Why can’t I see what others see in the text? (Reading)
  • What form should my writing take? (Genre)
  • What’s the right word? (Vocabulary)
  • Who am I writing to? (Audience)
  • What am I supposed to be doing?
  • What’s the point? (Purpose)
  • Why can’t I see the mistakes my teacher does in my writing? (Error).

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0 of 0 people found the following review helpful.
useful
By Fatima Kazmi
I was able to get this book in somewhat alright condition. I was hoping for it to be less rubbed around the edges and highlighted/underlined from inside. Other than that, it served its purpose!!

0 of 0 people found the following review helpful.
Five Stars
By Kelly A. Ilseman
excellent thanks!

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Sunday, January 15, 2012

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  • Sales Rank: #7169294 in Books
  • Published on: 2012
  • Binding: Single Issue Magazine

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Saturday, January 14, 2012

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Nutricion Para Dummies / Nutrition for Dummies (Spanish Edition), by Carol Ann Rinzler

  • Sales Rank: #1783465 in Books
  • Published on: 2006-05-15
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .87" h x 6.01" w x 9.49" l, 1.35 pounds
  • Binding: Paperback
  • 420 pages

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0 of 1 people found the following review helpful.
Five Stars
By Victor M.
Good good

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Friday, January 13, 2012

[F280.Ebook] PDF Ebook The Story of the World: History for the Classical Child, Volume 1: Ancient Times CDs, by Susan Wise Bauer, Barbara Alan Johnson

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The Story of the World: History for the Classical Child, Volume 1: Ancient Times CDs, by Susan Wise Bauer, Barbara Alan Johnson

An audiobook edition of Susan Wise Bauer's acclaimed children's narrative history, read by stage and voice actress and veteran homeschool mother Barbara Alan Johnson. This spirited reading of the first in Susan Wise Bauer's four-volume series brings to life the stories and records of the peoples of ancient times.

The Story of the World covers the sweep of human history from ancient times until the present. Africa, China, Europe, the Americas—find out what happened all around the world in long-ago times. Designed for parents to share with elementary-school children, enjoy listening together and introduce your child to the marvelous story of the world's civilizations. An effective educational tool, use this audio edition as an accompaniment to the print book, a supplement to a traditional history curriculum, or on its own.

  • No music, sound effects, or other distractions over the text
  • Painstakingly tracked every three to five minutes to help you find your place. In most cases, track marks correspond with natural chapter or section breaks in the text to preserve coherence. In other cases, tracks occur at natural textual transitions.
  • Included booklet contains detailed CD and track listings, with references to the print book chapter and section titles for use with the text.
  • Booklet also features indices by People and Story, to help you find your favorite passages easily.
  • CD faces bear large numbers, making it easy to grab the next disc at a glance, in the car or anywhere.
  • Chapter numbers and titles are also printed on the CD faces, so you don't have to search for the booklet unnecessarily.
  • Packaged in a sturdy, protective plastic box. Resists drops, bangs, and spills.
  • Special CD sleeves actually increase the life of your product by wicking dirt and debris away from the disc surface.

  • Sales Rank: #1079985 in Books
  • Brand: Brand: Open Texture
  • Published on: 2003-09
  • Format: Unabridged
  • Original language: English
  • Number of items: 6
  • Dimensions: 1.12" h x 6.48" w x 5.50" l,
  • Binding: Audio CD
Features
  • Used Book in Good Condition

Review
"This may well be the best multiage read aloud narrative of world history yet to have been written. " -- Homeschooling in Japan, January 2002

This is a basic history resource from which you can build a complete study for the early grades. -- Cathy Duffy, author of Christian Home Educator's Manual: Elementary Grades and co-author of Beyond Survival: A Guide to Abundant-Life Homeschooling

This works wonderfully as a family read-aloud... There's plenty of dialogue and enough detail to keep adults interested. -- Cafi Cohen, author of Homeschooling The Teen Years

About the Author
Susan Wise Bauer is a novelist and educator. With her mother, Jessie Wise, she co-authored The Well-Trained Mind: A Guide to Classical Education at Home (Norton, 1999), a book which has rapidly become an educational standard. Susan teaches at The College of William & Mary in Virginia. She was home-educated herself; she and her husband Peter now teach their four children at home as well.

Barbara Alan Johnson is a professional stage actress, most noted for her portrayal of Mary, the mother of Jesus, in Charles Turner’s one-woman play, "Woman in Light." Her voice can be heard on radio and television nationwide. As a twenty-year veteran homeschooling mother, she has spent countless hours reading aloud to her own three children. Barbara lives and works in Roanoke, Virginia.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fantastic History Text Told As A Story
By N. Woods
As a HomeSchooling mom to two children, ages 7 and 5, I am always looking for ways to get them interested in the material we are studying. This book series came highly recommended by other HS parents, and so far I have been extremely pleased. When I was in school, History was one of my least favorite subjects because the material was dry and difficult for me to relate to. I WISH that when I was in school I had access to this book because it reads like a story, which makes it much more interesting and easier to comprehend! The only improvement that I could recommend would be to add more questions at the end of each section, and perhaps even online material and videos to encourage further learning. I noticed that there is a correlating workbook, but I would prefer if they came together as a set. It would be easier if the material were provided without having to purchase additional books and materials.

9 of 9 people found the following review helpful.
Great book for beginning history with your kids
By Jennifer Fowler
We first checked this book out from our public library but were disappointed to have to return it! We were SO excited to find it- along with three other volumes- for sale on the internet! Our 8 year old daughter is dyslexic and we needed something that we could read aloud to here that would engage her. This is her first taste of history and it is now her FAVORITE subject. The text draws her in by making her an active part of the narrative by asking her thoughtful questions and getting her to participate. She now requests this book for her "reading aloud time" and can't seem to get enough. We are looking forward to getting to the Medieval volume very much (my husband and I are HUGE fans of that period!). It really is very entertaining for the student and the teacher! The only real drawback that I have is that it treats Christianity as matter-of-fact and most of the other beliefs as "legend and lore"...religious beliefs are a part of history and they shape cultures however the narrative is very confusing and awkward and doesn't draw any lines between the "real history" and the legends that were handed down. On the whole though, it is an introduction for a young child and since it is meant to be read aloud, the parent is there to help steer the child in the way of the family's own personal belief structure. We are a Christian family, but I am sensitive to the fact that this book's views on the matter could turn away a lot of people, assuming that the supernatural parts of the Bible really did happen, as they are written, as true history. My high rating is due mostly to the appeal it has to our daughter...getting her to pay attention to anything to do with "learning" is a task! It is truly an engaging book for young children. We are looking forward to the next three books!

0 of 0 people found the following review helpful.
Good reader
By Lakota J. Myers
I like the reader for these stories. She could put a little more genuine emotion into it, though. She speaks with emotion, but it is the same cadence and emotion for each story, mostly. Using the audio makes it easier for us to get our homeschool history lessons in when we need to be away from home, or with kids who are reluctant to listen to Mom read aloud.
The intro and "outro" music is a little loud and annoying, however. Not having heard the Jim Weiss versions, I wonder if they ever changed that? At any rate, I often find myself trying to catch it before the intro to the next chapter and turning it down or off, to save my ears.

Still a good and useful product which I would recommend.

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Thursday, January 12, 2012

[S114.Ebook] Fee Download Islamic Branding and Marketing: Creating A Global Islamic Business, by Paul Temporal

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Islamic Branding and Marketing: Creating A Global Islamic Business, by Paul Temporal

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

  • How is the global Muslim market structured?
  • What opportunities are there in Islamic brand categories, including the digital world?
  • What strategies should non-Muslim companies adopt in Muslim countries?

More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

  • Sales Rank: #1767827 in Books
  • Published on: 2011-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.20" w x 6.30" l, 1.70 pounds
  • Binding: Hardcover
  • 256 pages

From the Inside Flap
Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities. Paul Temporal, a world-renowned brand expert, explains how to develop and manage brands and businesses for the fast growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses such issues as:

  • What is Islamic branding and marketing?
  • How is the global Muslim market structured?
  • How can Islamic values add strength to branding in Muslim markets?
  • What opportunities are there in Islamic brand categories, including the digital world?
  • What challenges do companies face in building brands for Muslim markets?
  • What strategies should non-Muslim companies adopt in Muslim markets?

More than 30 case studies illustrate practical applications of the topics covered. These include:

  • Brunei Halal Brand
  • Muxlim Inc.
  • Yildiz Holding
  • emel
  • Zain
  • Godiva Chocolatier
  • Dubai Aluminium
  • Johor Corporation
  • Ummah Foods
  • Nestlé
  • Unilever
  • Al Rajhi Bank
  • Fulla
  • Sarawak

This groundbreaking book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, University of Oxford.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help you to build, improve and secure brand equity and value for your company.

From the Back Cover
"Most companies know little about Islamic culture, buying behavior and marketing. Paul Temporal has done a superb job of opening up Western and Asian eyes to Islamic opportunities as well as helping Islamic businesses improve their brand positioning."
—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The Islamic population of the world has been neglected by marketers in a totally unwarranted way for far too long. Paul Temporal knows the subject and knows the consumers. This masterful book fills a huge gap in the understanding of this 'last frontier' of marketing."
—Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide

"Islamic Branding and Marketing is a courageous and well-documented attempt at unearthing the vast opportunities in the Muslim world that remain largely unrealized. The uniformity, coming as it does within a vast geographical and ethnic diversity, is quite unique. The Ummah—as Muslims refer to it—naturally pulled together not only by faith but by a whole set of ethical and behavioral conduct that touches every aspect of daily life. This book helps marketers to plan ahead on how to manage this "diverse homogeneity" that distinguish the Ummah and do so on a kind of scale that represents 25 percent of the world population."
—Roy M. Haddad, Chairman and CEO, JWT MEA Group

"Islamic Branding and Marketing is a very interesting essay showing the diversity of the Muslim markets while taking seriously into account their common Islamic principles and values. This book is useful for both Muslims and non-Muslims and makes it clear that markets and ethics can be reconciled through creativity and innovative dynamism."
—Professor Tariq Ramadan, HH Sheikh Hamad Bin Khalifa Al Thani, Professor of Contemporary Islamic Studies in the Faculty of Oriental Studies and Research Fellow of St Antony's College, University of Oxford

About the Author
Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach.
He is an Associate Fellow at Saïd Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University.
As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing.
He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good book with lots of useful contents
By Noriana Jumat
A book that has given me lots of info on Islamic products that I never know those products are exists for Muslims to consume and enjoy. Very catchy way of writing a book. I recommend this book to everyone who is highly interested in Muslim marketing.

1 of 3 people found the following review helpful.
This is the best reference about the Muslim market so far
By Abdul Aziz Alzain
I pre ordered this book a while ago looking forward to see Paul what has written about this big complicated market, but when it got into my hands and read it. It opened and widened my horizon about the Muslim market. So if you are working in the marketing or branding department this book is a must read.

The book discusses:

1-A short intro about Islam and how it's connected to branding.
2-why Muslim nations need to develop strong brands.
3-overview of Muslim markets.
4-the nature and structure of Islamic markets.
5-building a brand strategy.
6-opportunities in Islamic brand categories.
7-the future: opportunities in the Internet, Media, and digital world.
8-challenges facing Islamic brands.
9-key success factors and strategies for Aspiring Islamic brands.
10-challenges and key strategies for the building and marketing of non-Muslim brands to markets.
11-summary of power brand strategy programs for Muslim markets.

This book is not only good or very good, but an excellent book to read. Enjoy :)

0 of 1 people found the following review helpful.
Excellent book
By Zl Wisker
A well-written book which was authored by a non-Muslim writer - Paul Temporal. This book helps other marketing academics and practitioners understand the Islamic business world better especially in branding.

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